So, I had this idea.
Before Palm Springs, before Sarasota, I spent three years on the road, most of the time in Asia. I fell in love with so much of Asian culture. Again and again, in China, Thailand, Myanmar, Laos, Cambodia and Vietnam, I was seduced by the home furnishings I saw in markets there – fabrics, lacquerware, decorative arts, and furniture. I saw hand-made, expertly-crafted, beautiful objects that would enhance any home (and brought home what I could given my gypsy status). Everywhere I saw things that I truly believed would sell in the US, especially the west coast.
When I was teaching in Chiang Mai Thailand, I had the opportunity to explore the woodcraft villages near where I was teaching. There, local craftsman produce a range of items ranging from back scratchers to dining tables. The styles range from traditional Thai, to sleek contemporary. There is also a huge inventory of Chinese antiques that entered the country fleeing the onslaught of the Three Gorges Damn.
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Made in Phuket, Thailand |
When I returned to the States in 2009, I parked my memories of the markets of Asia on my hard drive. I decorated my quarters with my souvenirs, and worked on building a post-travel, post-retirement life in Sarasota Florida, an environment that was unfamiliar to me. I have written enough about that chapter for now, but when it became clear that I would be leaving Sarasota and returning to California, I revisited those Asian markets in my memory bank and was captured by the idea of starting a business importing the things I fell in love with on my travels.
I won't bore you with the iterations and mash-ups the idea went through. Looking back, I think I was envisioning a desert cities Gumps, and I truly believed I could find a sustainable niche in the California marketplace that would provide a modest income, pay for my travel back and forth to the countries I still carry in my consciousness, and introduce hand-crafted things of beauty to the American home (well, for the higher end American homes).
After much winnowing and some research, after socializing the idea to as wide an audience as I felt I could impose upon with my pitch, I refined the idea to hand-crafted, contemporary, Asian furnishings. Pieces that would look understatedly fabulous in the mid-century and contemporary manses of the Coachella Valley. Sleek contemporary designs executed in teak, rosewood, rattan, hibiscus grass, and stainless steel. Designs that echo Russell Wright, the Knoll catalog, with a soupçon of Michael Graves. Craftsmanship is of the highest-quality. I was energized.
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Hand-crafted, Asian, Contemporary |
My soul-buddy, Jot, came up with a name. I designed a logo. I identified possible locations for a to-the-trade warehouse store in the right area, I gathered images for presentations, even contacted a few of the craftsmen (who now have a web presence) to find out if they had distribution in North America.
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Fiery clouds and lots of smoke, a most unusual Palm Springs sunset |
And then, I did the business plan. It was an onerous task. I downloaded a template from the web, wrote mission statements and marketing strategies. I revisited my corporate communicator mode. I booked an appointment with a consultant from SCORE, the organization of retired business professionals affiliated with SBA. The consultant, a woman smack-dab in the middle of my target demographic, asked tough questions, shared valuable insights, and moved from skepticism to cautious enthusiasm during the course of our meeting. She assigned me a task: do a 12-month cost/income projection, something I knew I needed to do but had been putting off.
The organic rubber met the road. The That fighting cocks came home to roost. The proof wasn't in the pudding. The idea did not hold up financially. At the end of the first year, if everything went in my favor, it might pay expenses but there would be no surplus to provide additional income for personnel, or me, or pay back an investor (which I knew I needed). Not what I had in mind. Sometimes the magic works, and sometimes it doesn't. Perhaps, in a parallel universe, I am preparing for the opening. Not important.
The move to Palm Springs still feels right. I am happy to be back in California among fruit and nuts. I am curious about what's in store for me personally and for our troubled species. I'll probably continue to blog about it.